THE RELATIONSHIP BETWEEN BEHAVIORAL FACTORS AND FINANCIAL LITERACY: A CROSS-COUNTRY ANALYSIS

Article type Research article
Year 2026
Author(s) Galstyan A., Santrosyan E. 
Journal title  Vestnik of Russian-Armenian University (series: humanities and social sciences)
Issue 2
Pages 27-44 
Publication format Print
DOI 10.24412/1829-0485-2026-2-27-44

 

ABSTRACT

In contemporary world, where the pace of global economic development is accelerating and financial market integration processes are intensifying, financial literacy is becoming increasingly important for ensuring a high standard of living. The current article aims to analyze the relationship between behavioral factors and the level of financial literacy in the countries studied. The results of the study demonstrate that differences in financial literacy levels across countries are not limited to income levels or economic development. Countries with high levels of financial literacy exhibit more rational behavior: members of such societies have the necessary skills for long-term financial planning, self-control, risk management, and a high level of social trust. 

Keywords:  behavioral factors, cognitive biases, financial literacy, trust, thrift.

Full text 📥


REFERENCES

Guiso L., Sapienza P., Zingales L. The role of social capital in financial development // “American Economic Review”. Vol. 94, № 3, 2004. PP. 526–556.

Inglehart R., Welzel C. Modernization, Cultural Change, and Democracy: The Human Development Sequence. New York: “Cambridge University Press”. 2005, 333p.

Lusardi A., Mitchell O. The economic importance of financial literacy: Theory and evidence // “Journal of Economic Literature”. Vol. 52, № 1, 2014. PP. 5–44.

Remund D. Financial literacy explicated: The case for a clearer definition in an increasingly complex economy // “Journal of Consumer Affairs”. Vol. 44, № 2, 2010. PP. 276–295.

Huston S. Measuring financial literacy // “Journal of Consumer Affairs”. Vol. 44, № 2, 2010. PP. 296–316.

Atkinson A., Messy F. Measuring Financial Literacy: Results of the OECD INFE Pilot Study. OECD Working Papers on Finance, Insurance and Private Pensions, № 15. Paris: OECD Publishing, 2012.

Hung A., Parker A., Yoong J. Defining and measuring financial literacy. RAND Working Paper Series WR-708. Santa Monica: “RAND Corporation”, 2009.

Lusardi A., Klapper L. Financial literacy around the world: Insights from the S&P Global FinLit Survey. New York: “Standard and Poor's Rating Services McGraw Hill Financial”, 2015.

Xu L., Zia B. Financial literacy around the world: An overview of the evidence with practical suggestions for the way forward // “World Bank Policy Research Working Paper”. № 6107. 2012.

Nicolini G., Cude B., Chatterjee S. Financial literacy: A comparative study across four countries // “International Journal of Consumer Studies”. Vol. 37, № 6, 2013. PP. 689–705.

Hastings J., Madrian B., Skimmyhorn W. Financial literacy, financial education, and economic outcomes // “Annual Review of Economics”. Vol. 5, № 1, 2013. PP. 347–373.

Shefrin H. Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing. Oxford: “Oxford University Press”, 2002, 368p.

Fernandes D., Lynch J., Netemeyer R. Financial literacy, financial education, and downstream financial behaviors // “Management Science”. Vol. 60, № 8, 2014. PP. 1861–1883.

Kahneman D. Thinking, Fast and Slow. New York: “Allen Lane and Penguin Books”, 2011, 499p.

Ershova E.V., Razumovskiy D. Yu., Razumovskaya E.A. Analysis of factors influencing financial decision-making // “Journal of Applied Research”. № 2(2), 2021. PP. 26–32. DOI: 10.47576/2712-7516_2021_2_2_26.

Zorile M.M. Characteristics of programs for improving financial literacy of the population // “Vestnik Nauki”. Vol. 4. № 6 (15), 2019. PP. 250–254.

Alifanova E.N., Evlakhova Yu.S. The impact of financial literacy of the population on the development of financial institutions and key segments of the financial market // “Terra Economicus”. Vol. 10, № 3, 2012. PP. 115–120.

Thaler R., Sunstein C. Nudge: Improving Decisions About Health, Wealth, and Happiness. New Haven: “Yale University Press”, 2008, 293p.

Gathergood J. Self-control, financial literacy and consumer overindebtedness // “Journal of Economic Psychology”. Vol. 33, № 3, 2012. PP. 590–602.

Suharto I., Elliyana E. Self-control, financial literacy and consumer overindebtedness // “World Journal of Multidisciplinary Studies”. Vol. 2, № 1, 2025. PP. 1–7.

Baumeister R. Yielding to temptation: Self-control failure, impulsive purchasing, and consumer behavior // “Journal of Consumer Research”. Vol. 28, № 4, 2002. PP. 670–676.

Moayery M., Cantín L.N., Martíns J. How does self-control operate? A focus on impulse buying // “Papeles del Psicólogo”. Vol. 40, № 2, 2019. PP. 149–156